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4 Ways Snoop Dogg's Kids Are Building Their Own Empire: From Tech Mogul To Beauty CEO

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Few celebrity families have captivated the public imagination quite like the Broadus clan. As of late 2025, the children of legendary rapper Calvin "Snoop Dogg" Broadus are no longer just known as the kids of a hip-hop icon; they are ambitious, successful entrepreneurs, artists, and business leaders building their own formidable legacies across diverse industries.

From the world of Web3 and fashion to the beauty industry and music, Snoop Dogg’s four children—Corde, Cordell, Cori, and Julian—have each carved out a unique path, often leveraging the family name while fiercely establishing their own brands. This in-depth look explores their recent activities, career pivots, and the powerful family foundation that supports their individual empires.

The Broadus Family Legacy: A Complete Biography of Snoop Dogg's Children

Snoop Dogg, whose real name is Calvin Broadus, shares three children—Corde, Cordell, and Cori—with his wife and longtime manager, Shante Broadus, also known as "Boss Lady." He also has one son, Julian, from a previous relationship. Each of his children is making significant waves in their respective fields.

  • Corde Broadus (31)
    • Mother: Shante Broadus
    • Born: August 21, 1994
    • Current Endeavor: Musician, performing under the moniker Kalvin Love. He is also a father to several of Snoop Dogg’s grandchildren.
    • Key Entity: Kalvin Love, Zion Broadus (grandchild), Elleven Broadus (grandchild), Kai Broadus (grandchild - *deceased*).
  • Cordell Broadus (28)
    • Mother: Shante Broadus
    • Born: February 24, 1997
    • Current Endeavor: Creative entrepreneur, brand strategist, and co-founder of multiple ventures at the intersection of fashion, media, and Web3.
    • Key Entity: Death Row Games, Dr. Bombay Ice Cream, Fashion/Brand Strategy, Death Row Records.
  • Julian Corrie Broadus (27)
    • Mother: Laurie Helmond
    • Born: June 18, 1998
    • Current Endeavor: Tech expert and entrepreneur.
    • Key Entity: Executive Director of Promotions for Voxel X Network.
  • Cori Broadus (26)
    • Mother: Shante Broadus
    • Born: June 22, 1999
    • Current Endeavor: Beauty CEO, Musician (under the name Choc), and mental health advocate. She is a new mother and engaged to Wayne Duece.
    • Key Entity: Choc Factory (cosmetics), Choc (music moniker), Lupus, Wayne Duece.

Cordell Broadus: The Creative Entrepreneur and Brand Strategist

Cordell Broadus, affectionately known as "Dirk," has made the most high-profile pivot, transitioning from a promising football career at UCLA to becoming a multifaceted creative entrepreneur. He famously stepped away from the sport, stating he was only playing to please his father, and has since embraced a path focused on media and brand strategy.

In 2025, Cordell is a pivotal figure in the expansion of the Broadus family’s business empire. He is recognized as a co-founder in several major ventures, most notably Dr. Bombay Ice Cream. His work extends to the world of gaming and Web3, where he is instrumental in the launch of Death Row Games, an initiative aimed at empowering diverse creators in the gaming industry, aligning with his father's ownership of Death Row Records.

Cordell’s influence is also significant in the fashion world, utilizing his keen sense of style and brand vision to collaborate on various projects. He is a prime example of a second-generation celebrity leveraging their platform not just for fame, but for genuine business ownership and creative direction across multiple sectors, including media and entertainment.

Cori Broadus: The Beauty CEO and Advocate for Health

Snoop Dogg’s only daughter, Cori Broadus, is arguably the most dynamic entrepreneur of the family. Known to the public as "Choc," she has channeled her personal journey into a successful business and a platform for advocacy.

Her primary business venture, Choc Factory, is a cosmetics company she founded to address the lack of makeup options for women with darker skin tones. This entrepreneurial spirit is deeply rooted in her identity and her commitment to self-acceptance.

Beyond her business, Cori is a musician, performing R&B under her moniker Choc, and a vocal advocate, sharing her challenging journey with Lupus, a chronic autoimmune disease she was diagnosed with as a child. In late 2024 and early 2025, Cori made headlines as she navigated a difficult, premature pregnancy, welcoming her first child with fiancé Wayne Duece. Her story and relationship are documented in their reality series, Cori and Wayne's Story, further cementing her role as a media personality and mental health advocate.

Corde and Julian: The Rapper and The Tech Expert

The two other Broadus sons, Corde and Julian, have taken distinct paths that highlight the family's diverse interests.

Corde Broadus: The Musician and Family Man

Corde, the eldest son, has followed directly in his father’s footsteps by pursuing a career in music, rapping under the name Kalvin Love. While his music career is ongoing, Corde’s life has been heavily focused on his role as a father, making Snoop Dogg a grandfather multiple times over. He and his partners have welcomed several children, including Zion Broadus, Elleven Broadus, Sky Broadus, Chateau Broadus, and Symphony Sol. This focus on family and generational connection is a central part of Corde's public narrative, even while navigating the tragic loss of his son, Kai, in 2019.

Julian Corrie Broadus: The Quiet Tech Entrepreneur

Julian Corrie Broadus, Snoop Dogg's son from a relationship outside his marriage to Shante, has opted for a career far removed from the spotlight of music and entertainment. Julian has successfully established himself as a tech expert and entrepreneur.

As of 2025, Julian holds a significant role as the Executive Director of Promotions for Voxel X Network, a venture focused on the digital and Web3 space. His career trajectory demonstrates a powerful independence, carving out a niche in a high-growth, modern industry separate from the traditional entertainment business that made his father famous.

The collective success of Snoop Dogg's children—supported by the business acumen of their mother, Shante Broadus, who now serves as Snoop's official manager through her company, Boss Lady Entertainment (BLE)—proves that the Broadus legacy is much more than just music. Each child is a testament to finding their own lane, whether in fashion, beauty, tech, or music, ensuring the family name remains a powerhouse for generations to come.

4 Ways Snoop Dogg's Kids Are Building Their Own Empire: From Tech Mogul to Beauty CEO
hijos de snoop dogg
hijos de snoop dogg

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