The Target Egg Aisle Mystery: 7 Things You MUST Know About Their 100% Cage-Free Goal By 2025

Jan 10, 2026 • minute read

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The short answer is a resounding yes: Target absolutely sells eggs, and they offer a surprisingly diverse selection that goes far beyond basic white cartons. As of December 20, 2025, Target stores across the nation feature a robust refrigerated section with everything from budget-friendly dozens to premium pasture-raised options, primarily anchored by their popular private label, Good & Gather.

However, the real story in the Target egg aisle right now is a massive, ongoing corporate commitment that is set to redefine their entire inventory. The retail giant has been working toward a goal of transitioning to a 100% cage-free egg supply chain by 2025, a high-stakes move that affects every customer and supplier. This initiative is the key to understanding the current variety and the future of your breakfast staples at Target.

The Definitive Answer: Yes, But the Selection is Changing

Target's grocery section, often referred to as "P-Fresh" in Super Target and smaller format stores, consistently stocks a wide array of fresh eggs. This is not just a convenience item; it's a core part of their growing focus on fresh and perishable foods. The availability is high across most locations that feature a refrigerated grocery section.

The selection is designed to cater to various consumer demands, covering different sizes, colors, and ethical sourcing standards. Whether you are looking for a bulk 30-count package or a specialty dozen, Target has positioned itself as a competitive option against traditional grocery stores.

Target’s Massive 100% Cage-Free Commitment

In 2016, Target established a formal goal to transition its entire shell egg supply chain to 100% cage-free by the end of 2025. This commitment is part of a broader Animal Welfare policy aimed at improving the living conditions for animals in their supply chain.

This initiative means that over the past several years, Target has been actively increasing its offerings of cage-free egg products in stores nationwide. While the goal was set for 2025, achieving 100% compliance has proven challenging for many major retailers, including Target, due to complexities in the supply chain and available supply. Recent reports indicate that while significant progress has been made, the retailer may not fully meet the 100% goal precisely by the year's end.

For the shopper, this means you will find an increasing number of cartons explicitly labeled as Cage-Free, Free-Range, or Pasture-Raised, reflecting the company's shift away from conventional eggs. This focus on ethical sourcing is a major differentiator in their current grocery strategy.

Target's Egg Brands and Varieties: A Deep Dive into Good & Gather

The majority of the egg selection at Target is dominated by their flagship private label, Good & Gather. Launched to replace older store brands, Good & Gather is central to Target's grocery identity, offering quality products at competitive prices.

The Good & Gather Lineup

The Good & Gather brand offers a comprehensive range of egg products, ensuring there is an option for every budget and dietary preference. The most common varieties include:

Grade A Large Eggs: Available in 12-count, 18-count, and 30-count packages. These are the standard, everyday eggs, often priced very competitively.
Cage-Free Fresh Grade A Large Brown Eggs: A crucial offering that aligns with Target’s 2025 goal. These are a staple for shoppers prioritizing animal welfare standards.
Organic Eggs: Good & Gather also carries certified organic options, which means the hens are fed organic, non-GMO feed and have access to the outdoors.
Egg Whites and Liquid Eggs: For fitness-focused consumers or those who bake frequently, the Good & Gather line also includes cartons of liquid egg whites and whole liquid eggs.

National and Specialty Brands

In addition to their private label, Target stocks several well-known national and specialty egg brands, providing customers with premium and niche options. These brands often offer specific certifications like Pasture-Raised or Certified Humane, which go beyond the basic cage-free standard.

Key brands you can expect to find in the refrigerated section include:

Eggland's Best: A popular national brand known for its enhanced nutritional profile.
Pete and Gerry's: Highly regarded for their organic, free-range, and pasture-raised eggs.
The Happy Egg Co.: Famous for its bright yellow yolks and pasture-raised sourcing.
SunHearth: Another common supplier of various egg types.
EggOrgaNICK Pastures: A specialty brand that caters to the high-end, pasture-raised market.

Shopping Smarter: How to Buy Eggs at Target (In-Store, Drive Up, & Delivery)

The modern Target shopping experience is defined by convenience and omnichannel retail. Buying eggs is no exception, with several options available to get your carton quickly and efficiently. This flexibility is a major factor in why many consumers choose Target for their weekly grocery haul.

1. In-Store Purchase

The traditional method remains the simplest. Eggs are typically located in the refrigerated dairy section, adjacent to milk, butter, and cheese. It is always a good practice to check the expiration date and inspect the carton for any broken shells before placing it in your cart.

2. Target Drive Up

Target's Drive Up service is one of its most popular features. You can order eggs and other groceries through the Target app and have them brought directly to your car in the designated parking spots. This is ideal for busy parents or quick essential runs. The store staff will ensure the eggs are handled carefully and kept at the proper temperature until they reach your vehicle.

3. Order Pickup

Similar to Drive Up, Order Pickup allows you to select a time slot to walk into the store and pick up your pre-packed order at the designated service desk or Order Pickup counter. This is a fast way to grab your eggs if you are already planning a trip inside the store for other items.

4. Same-Day Delivery via Shipt

For maximum convenience, Target partners with Shipt to offer Same Day Delivery. A personal shopper will select your eggs and other groceries and deliver them directly to your home, often within an hour or two. This service is a lifesaver for last-minute needs or large grocery orders.

Price Points and Value

Target is known for its competitive pricing, especially on its Good & Gather brand. While prices fluctuate based on the national market (which has seen significant volatility in recent years), the Good & Gather Grade A Large Eggs often serve as a strong value proposition. For instance, a 12-count of Grade A Large Eggs under the Good & Gather label can be found for around $1.99, while the 18-count is often listed near $2.99, making them an affordable staple. Specialty and organic brands will naturally carry a higher price tag.

In conclusion, not only does Target sell eggs, but the retailer is actively shaping its selection to meet modern consumer demands for ethical sourcing and convenience. By focusing on its Good & Gather brand and transitioning toward a 100% cage-free model, Target is ensuring its egg aisle remains a fresh, relevant, and well-stocked destination for every shopper. Keeping an eye on their progress toward the 2025 goal will be key for consumers who prioritize animal welfare in their purchasing decisions.

The Target Egg Aisle Mystery: 7 Things You MUST Know About Their 100% Cage-Free Goal By 2025

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