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The Truth About Blake Lively's 'Gin' Empire: 7 Shocking Facts About Betty Buzz And Betty Booze

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The question of whether Blake Lively has a gin brand is one of the most common misconceptions in the celebrity spirits world, especially given her famous husband's successful venture. As of December 2025, the definitive answer is that Blake Lively does not own a gin company; instead, she has masterfully carved out a unique and highly profitable niche in the beverage industry with her non-alcoholic mixer brand, Betty Buzz, and its alcoholic counterpart, Betty Booze.

This strategic move not only avoids direct competition with Ryan Reynolds' Aviation Gin but also addresses a massive, underserved market for premium, clean-ingredient mixers and ready-to-drink (RTD) cocktails. Lively's empire is not about the gin itself, but about revolutionizing what you mix it with, and offering a sophisticated, low-alcohol alternative for those who choose not to drink spirits.

Blake Lively: A Profile of the Actor and Beverage Entrepreneur

Blake Lively has transitioned from being one of Hollywood's most recognizable faces to a powerful force in the entrepreneurial space. Her business ventures are characterized by a focus on quality, transparency, and a savvy understanding of market gaps.

  • Full Name: Blake Ellender Brown (Lively)
  • Born: August 25, 1987, in Los Angeles, California, U.S.
  • Career Highlights (Acting): Known for her breakout role as Serena van der Woodsen in the hit TV series Gossip Girl (2007–2012), and leading roles in films such as The Sisterhood of the Traveling Pants (2005), The Town (2010), Green Lantern (2011), The Age of Adaline (2015), and A Simple Favor (2018).
  • Personal Life: Married to actor and entrepreneur Ryan Reynolds since 2012. The couple has four children.
  • Entrepreneurial Ventures: Founder of the former lifestyle website Preserve and, more recently, the highly successful beverage company Betty Buzz and Betty Booze.
  • Director/Producer: Lively has also moved behind the camera, notably directing the music video for Taylor Swift’s "I Bet You Think About Me."

The Brilliant Strategy: Why Blake Lively Launched Mixers, Not Gin

The persistent myth that Blake Lively owns a gin brand stems from her close association with her husband, Ryan Reynolds, who famously purchased a stake in and became the face of Aviation American Gin in 2018, before its sale to Diageo in 2020. Lively’s decision to launch Betty Buzz in September 2021 was a brilliant, counter-intuitive move that capitalized on this connection while filling a major void in the market.

1. Filling the 'Mixer' Gap

Lively observed that while the premium spirits market (like Aviation Gin) was booming, the quality of mixers—which make up the majority of a cocktail—was often overlooked. Betty Buzz was founded on the idea that "what we drink should be held to the same standards as what we eat." The mixers are non-alcoholic, low-calorie, and made with real juice and clean ingredients, avoiding artificial sweeteners, colors, or flavors.

2. The Non-Drinker's Advantage

A key fact that makes Lively's approach unique is that she is a non-drinker. This personal choice provided a genuine, authentic foundation for a brand focused on non-alcoholic options. Betty Buzz is designed to be delicious enough to be sipped alone as a sparkling beverage, or to be mixed with spirits like gin, vodka, or tequila. This dual-purpose marketing significantly broadens the brand's appeal to both drinkers and non-drinkers (the "sober curious" movement).

3. The Aviation Gin Synergy

The brand is openly marketed as the perfect complement to Aviation Gin. This created an immediate, powerful cross-promotional synergy. The Lively-Reynolds household became a two-brand beverage powerhouse: he sells the spirit, and she sells the mixer. This partnership, often highlighted with humorous social media banter, drives sales for both brands without any direct competition between the spouses.

From Mixer to RTD Cocktail: The Rise of Betty Booze

Following the massive success of the non-alcoholic Betty Buzz line, Blake Lively expanded her beverage empire with the launch of Betty Booze. This line represents her entry into the rapidly growing ready-to-drink (RTD) alcoholic cocktail space, further cementing her status as a serious beverage entrepreneur.

The Betty Buzz Product Line (Non-Alcoholic Mixers)

Betty Buzz focuses on classic, high-quality mixers that elevate any cocktail or mocktail. The focus on real fruit and clean ingredients sets it apart from traditional, sugar-heavy sodas. Key entities and flavors include:

  • Sparkling Grapefruit: A bright, tart mixer perfect for tequila or gin.
  • Sparkling Lemon Lime: A versatile, refreshing option that works with almost any spirit.
  • Meyer Lemon Club Soda: Light and subtle, designed to enhance the spirit without overpowering it.
  • Ginger Beer: A spicy, robust choice for Moscow Mules or dark spirits.
  • Tonic Water: The classic mixer, reimagined with cleaner ingredients for a superior Gin & Tonic experience.

The Betty Booze Product Line (Alcoholic RTD Cocktails)

Betty Booze is the natural progression, offering sophisticated, low-alcohol canned cocktails made with real spirits and high-quality ingredients. This line is a direct competitor to other premium RTD brands, but with Lively's signature clean-ingredient promise. Key entities and flavors include:

  • Sparkling Tequila With Lime Shiso: An effervescent tequila cocktail with herbal notes.
  • Sparkling Tequila with Smokey Pineapple: A unique, tropical-smoky blend.
  • Vodka Iced Tea Meyer Lemonade: A refreshing, complex take on a classic summer drink.

7 Key Takeaways: The Real Story Behind the 'Gin' Rumor

To fully understand Blake Lively's impact on the beverage industry, it's essential to separate the facts from the "gin" fiction. Her approach is a masterclass in modern celebrity branding and market segmentation.

  1. It's a Mixer, Not a Spirit: Blake Lively's primary brand, Betty Buzz, is a line of non-alcoholic sparkling mixers, not a gin or any other distilled spirit.
  2. The Clean Ingredient Philosophy: The entire Betty Buzz line is committed to using only "clean ingredients," real juice, and no artificial sweeteners, appealing to health-conscious consumers.
  3. Co-Branding with Aviation Gin: The brand's initial marketing heavily leveraged the fact that Betty Buzz mixers are the perfect pairing for Ryan Reynolds' Aviation Gin, creating a powerful husband-and-wife beverage ecosystem.
  4. Named After Family: The name "Betty Buzz" is a tribute to her family, specifically her daughter Betty, and her grandmother/aunt, who were both named Betty.
  5. The Alcoholic Expansion: The launch of Betty Booze expanded the empire into the alcoholic RTD space, offering low-alcohol, ready-to-drink canned cocktails, proving her business model is scalable.
  6. The Non-Drinker's Advantage: Lively's personal choice not to drink alcohol gives her non-alcoholic brand an authentic, compelling narrative that resonates with the growing sober curious movement.
  7. A Billion-Dollar Category: By focusing on the mixer and RTD categories, Lively has strategically positioned her brands in the fastest-growing segments of the beverage industry, guaranteeing high topical authority and long-term relevance.

blake lively gin
blake lively gin

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