New Data Reveals How Hershey's Vegan Chocolate Line Captured 30% Of Gen Z Market. Microst Annuncia Nuove Feature Per Fice Su Android E Ios

Jan 08, 2026 • minute read

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To put that into context, sales of total chocolate grew at a 5.2% compound annual growth rate from 2017 to 2022, according to iri [iv]. And we are just beginning.5 the vegan chocolate market is expected to expand at a compound growth rate of almost from 2021 to 20286, outstripping the 5.2% cagr for traditional chocolate over the last six years.7 consumers seek. The market is driven by increasing consumer awareness of health benefits, ethical consumption, and environmental sustainability.

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Hershey is doubling down on innovation in 2025, unveiling a bold product lineup and a transformed packaging strategy at this year's sweets & snacks expo. Chocolate covered cocoa — growth driven by lily's, brookside and the zero sugar platform helped hershey garner a share of the better for you / j (bfy) cmg category The report entailing the vegan chocolate market analysis maps the qualitative sway of various industry factors on market segments as well as geographies

The data in this report aims on vegan chocolate market segmentation, trends, and developments affecting the vegan chocolate market growth.

As per mrfr analysis, the vegan chocolate confectionery market size was estimated at 2.975 usd billion in 2024 Discover the comprehensive insights into the analysis of the chocolate market with market research future Gain a deeper understanding of market dynamics and trends shaping the industry's growth. The assessment of the vegan chocolate market is performed by taking various factors into consideration, like, for instance, the business expansion policies of key players, competitive analysis of the progress of new entrants and emerging players, and the revenue, financial, and opportunity analysis of market players.

Hershey® wanted product ideas that would resonate with gen z The project required that we develop innovative ideas that would widen the range of its existing product lines—without requiring years of product development, millions of dollars to implement, a revamp of the brand's current manufacturing assets, or the introduction of new supply chains. Social media plays a significant role in getting the attention of gen z consumers who respond to ads along with sharing and liking desserts through multiple platforms Gen z loves to share its sweet tooth on social media, and desserts are the no.1 food they photograph

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In fact, 46% have a picture of a dessert on their phone right now.

Also known as igen, this new generation, born after the millennials, is large, diverse, and misunderstood To uncover the truth about this new generation, currently ages 20 and under, the center is leading a landmark gen z research study series. What are gen z's favorite snacks?as the newest generation to enter the workforce and consumer market, gen z is shaping the future of the food industry with their unique snacking habits and preferences The trial was hugely successful, so they rereleased the bars with broader distribution, and gave them a new name, hershey's plant based chocolate.

Gen z has a big influence on the market and even bigger buying potential Here are the top trends and statistics you need to know to connect with gen z in 2025. Confectionary companies are getting on board with the rising.