New Report Reveals Surprising Streaming Habits Of Gen Z Audiences By 2026. Microst Annuncia Nuove Feature Per Fice Su Android E Ios

Jan 08, 2026 • minute read

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Learn actionable recommendations for brands and creators to optimize content, drive engagement, and leverage participatory marketing for the digitally native generation. The technology & media outlook 2026 report reveals that gen z is using social media platforms for news, a rise in microdramas, and daily routine time. New tubi research gives insights on streamerstoday, tubi released the stream 2025

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Audience insights shaping streaming report in partnership with the harris poll, which looks at the changing. But what is myth and what is fact regarding this key audience? A new study from horowitz research highlights the behaviors and cultural influences of gen z, showcasing key insights into their language diversity, media consumption, and social identity

As the generation that scrolls, streams, and shapes trends in real time, gen z is redefining the way brands, media, and influencers engage with audiences at the intersection of media, culture, and identity.

The article discusses a new report by tubi, in partnership with the harris poll, that examines the streaming habits of americans, with a particular focus on gen z The report reveals that gen z streams a significant amount of television, often even while working from home and sometimes being untruthful about it to their bosses Americans are avid streamers, juggling multiple paid and. 43% of gen z are opting for youtube and tiktok for their media and news consumption, variety reported, citing a study conducted by activate consulting.

For gen z, irl streamers and creators are replacing tv & film collage research reveals a significant new trend Gen z is ditching tv shows and movies on streaming services in favor of social video and live streams, according to a new survey. Gen z prioritizes movies and tv over social media in conversations, revealing key insights from the ucla study on their media habits. Our study revealed that 71% of gen z consumers turn to social platforms and youtube as their primary discovery hubs.

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Gen z's viewing habits are not random

They are driven by a clear set of values that differ significantly from previous generations These foundational pillars will continue to shape their content choices in 2026 and beyond Unlike millennials who grew up alongside the internet, gen z has never known a world without it. Gen z is ditching tv for tiktok

The 2025 iteration of ofcom's media nations report shows a major generational shift in how the nation watches tv. Netflix ads recently released the report titled 2025 global report on streaming services The full report is provided below A new report has lifted the lid on the inner workings of gen z in 2025, and it paints a picture far deeper than the overused avocado on toast stereotype.

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A newly published research study called gen z culture decoded finds afternoon and evenings are the biggest dayparts for podcast consumption.

According to a new report by coleman insights and amplifi media, 90% of gen z podcast consumers engage with video in some form This contrasts with a recent report on the podcast enjoyment habits. Younger audiences, especially gen z, are shifting much of their video consumption to platforms like youtube and tiktok These platforms evolved from simple entertainment spaces into hubs that meet various emotional and intellectual needs, increasingly replacing traditional media consumption

Entertainment tonight (et) is the authoritative source on entertainment and celebrity news with unprecedented access to hollywood's biggest stars, upcoming movies, and tv shows. Ces 2026 is finally here, and mashable reporters are on the ground looking for the best in show Get live updates from the showroom floor and behind the scenes. Advertisers are abuzz with supposed truths about gen z's media habits